This Privacy Policy explains how Li Lu Commercial Co., Ltd. (hereinafter referred to as "we" or "ZELO") collects, uses, discloses, stores, and protects your personal data when you use our website and services, as well as how you can exercise your related rights. The key points are explained below in a clear and actionable manner.
Last Updated: 2026/01/01
Scope: This policy applies to the ZELO official website, online store, after-sales/repair applications, customer service, and related interactive services we provide (collectively referred to as "the Services").
1) What Personal Data We Collect
We may collect the following information depending on your usage context (not necessarily all):
Data You Provide Directly
- Identity/Contact Information: Name, phone number, email, delivery address, (if any) account login information
- Transaction and Fulfillment Information: Order details, payment status, invoice/shipment/return/exchange/repair records, customer service communications
- Content You Submit: Form entries, messages/comments, event registration information, images or attachments you provide (if any)
Data We Automatically Collect When You Use the Services
- Device and Usage Information: IP address, device identification information, browser type, operating system, browsing and click records, entry and exit pages, and duration of stay
- Cookies and Similar Technologies Data: Used for necessary functions, preference memory, analysis, or marketing measurement (see the "Cookies" section below)
2) How We Use Your Data (Purpose of Collection)
We may process your personal data for the following purposes:
- Providing and Maintaining Services: Website operation, account/login, shopping cart, checkout, delivery, after-sales/repair, customer support
- Transaction Security and Risk Control: Fraud detection, abuse prevention, information security protection, abnormal behavior analysis
- Notifications and Communication: Order/logistics/repair progress notifications, important service messages, policy updates
- Service Improvement and Analysis: Understanding usage, improving processes, enhancing performance and user experience
- Marketing and Promotion (with consent when required): Sending event/discount information, delivering and measuring marketing effectiveness; you may unsubscribe or withdraw consent
- Legal Compliance and Dispute Handling: Cooperating with authorities or judicial bodies, accounting and taxation, rights claims and dispute resolution
3) Cookies and Similar Technologies
We may use cookies and similar technologies to provide and optimize the Services. Common types include:
- Necessary Cookies: Maintain basic website functions and security (e.g., page navigation, checkout process, information security protection)
- Functional Cookies: Remember preference settings (e.g., region/language, login assistance)
- Analytical Cookies (optional): Understand how visitors use the website to improve content and performance (usually presented in aggregated or anonymized form)
- Personalized/Advertising Cookies (optional): Provide more relevant content/advertisements and measure marketing effectiveness (e.g., conversion, frequency control)
How to Manage Cookies
- Adjust non-essential cookies through the website’s cookie preference settings/pop-ups (if provided)
- Or delete/block cookies in your browser (note: disabling necessary cookies may cause checkout, login, and other functions to not work properly)
4) When We Share Data with Third Parties (Types of Third Parties)
To provide the Services, we may share data with third parties (including entrusted processors/service providers) within the necessary scope. Common types include:
- Payment and Risk Control Services: Processing payments, refunds, reconciliation, risk detection
- Logistics and Delivery Services: Completing shipment, delivery, receipt, and return processes
- Cloud Hosting/Data Storage/System Maintenance: Website, database, backup, and system monitoring
- Customer Service/Ticketing/Communication Tools: Assisting in handling customer service and after-sales cases
- Website Analytics and Performance Tools: Traffic statistics, error tracking, performance optimization
- Marketing/Advertising Delivery and Effectiveness Measurement (with consent when required): Ad reach, conversion measurement, frequency control
We require partners to comply with data protection obligations within reasonable limits and process data according to contractual purposes. Third parties may also process data according to their own privacy policies (e.g., data they collect within their services).
5) Cross-Border Transfer
Due to service providers, cloud infrastructure, or business needs, your data may be transferred, stored, or processed outside Taiwan. Even with cross-border processing, we will take reasonable measures to maintain data security and management.
6) Data Retention Period
We will retain your data for the period necessary to achieve the collection purposes or as required by law, accounting, taxation, dispute handling, and rights claims; after expiration, data will be deleted, de-identified, or anonymized in a reasonable manner.
7) Your Rights (How to Inquire, Correct, Delete, etc.)
Under applicable laws, you may request: inquiry/viewing, copies, supplementation or correction, cessation of collection/processing/use, deletion, withdrawal of consent (if applicable), and other applications regarding your personal data.
To protect account and data security, we may require you to complete necessary identity verification.
8) Data Security
We take reasonable technical and organizational measures to protect your data (e.g., access control, access management, transmission protection, and system monitoring). However, internet transmission is not absolutely secure, and we cannot guarantee complete immunity from all risks.
9) Minors
If you are under the legal age, please use the Services only after your legal representative/guardian has read and agreed to this policy. If we discover personal data of minors collected without consent, we will process or delete it within reasonable limits.
10) External Links
The Services may contain links to third-party websites or services; the data handling practices of those third parties are beyond our control, so please refer to their privacy policies.
11) Policy Updates
We may update this policy from time to time and announce it on the website. For significant changes, we will provide reasonable prompts or notifications.
12) Contact Us (Personal Data Contact Point)
If you have any questions or requests regarding this policy or personal data matters, please contact:
- Company Name: Li Lu Commercial Co., Ltd.
- Address: 12th Floor, No. 221, Section 4, Zhongxiao East Road, Da’an District, Taipei City
- Email: zelo@zelosportivo.com